“Love only grows by sharing. You can only have more for yourself by giving it away to others”
In the times that we live in today, when the concept of ‘I’ ‘me’ ‘myself’ seems to be the new age mantra; the art of sharing is one of the greatest lessons that we as parents can impart to our children. I am honored to feature on my blog, this wonderful initiative called ‘Johnson’s baby share the language of love’. Johnson and Johnson, which is synonymous with quality baby care products across the globe, has partnered with the well known NGO Goonj to share this language of love with less fortunate children across the country.
What the campaign stands for:
In keeping with Johnson’s core philosophy of “care”, this campaign aims create a forum for the less fortunate children in our society, to experience “the joys of childhood”. Working hand in hand with Goonj who shares the same philosophy, this campaign encourages mothers’ to share their child’s old or unused articles with those less fortunate.
What happens once you contribute?
Once the drop boxes at various centers in the city are filled up for the day, they are taken to the Goonj collection centers where they are cleaned sorted and pressed. They are then transported to the nearest Goonj centers and distributed among the needy.
How you can make a difference
Any object which you can contribute be it an old toy, book or games can bring a smile and brighten up a child’s day somewhere. All you need to do is collect your stuff and take it to the nearest collection center in your city. This year’s collection centers are being set up in 14 cities across India including Mumbai Delhi Bangalore Kolkata Hyderabad, Chennai, Ahmadabad, Cuttack, Pune etc over three successive weekends. Collection drives will also be initiated in 170 residential societies in 5 cities. There are also various touch points through which you can contribute to this campaign. Give a missed call on 1800 267 6767/ 1800 267 2222 to get details about your nearest collection center .You could also check out their face book community which is over 4,50,000 strong.
So join in today to speak the language of love, for no words can say more clearly that you care.